Ad Serving And Ad Tracking

179 Comments / Advertising Dictionary / By

Ad Serving And Ad Tracking

Understanding the difference between ad serving and ad tracking is crucial in the world of digital advertising. While both play important roles in the success of online campaigns, they serve distinct purposes.

Ad serving refers to the process of delivering ads to targeted audiences on various platforms such as websites, mobile apps, or social media channels. It involves technology that ensures ads are displayed correctly and efficiently to reach the intended audience. Ad serving platforms use algorithms to determine which ads to display based on factors like user demographics, browsing behavior, and contextual relevance.

On the other hand, ad tracking focuses on monitoring and analyzing the performance of advertisements once they have been served. It involves tracking metrics such as impressions, clicks, conversions, and engagement rates. Ad tracking allows advertisers to measure the effectiveness of their campaigns and make data-driven decisions for optimization.

While ad serving is primarily concerned with delivering ads at scale and reaching target audiences effectively, ad tracking provides valuable insights into how well those ads are performing and whether they are achieving desired outcomes.

In summary, ad serving ensures that ads are delivered to specific audiences through various platforms while ad tracking measures their performance and helps advertisers optimize their campaigns for better results. Both processes work hand in hand to maximize the impact of digital advertising efforts.

Types of Ad Tracking:

Effective ad tracking requires a variety of data on user activity. To gather the necessary info, companies use different types of ad tracking. Some focus on general web activity, whereas others get specific and analyze your every movement.

Link Tracking: It is the most simple yet most useful for tracking. It helps businesses to track who clicked or shared your links and gain useful information.

Affiliate Link Tracking: This form is used for affiliate programs, providing a tracking source of shared links and rewards affiliate networks. 

Pixel Tracking: A tracking pixel provides information about customer behavior, the number of people viewing your ads, the duration of time they viewed it, and the number of clicks.

Facebook Ad Tracking: Facebook pixel helps offer valuable insights into Facebook ads and helps to create more targeted and relevant ads. It boosts Facebook advertising ROI.

Cookies: Cookies collect user activity or behavior on the website and help create retargeted ads.

Why Do Companies Collect Data:

For online advertising, companies use collected data to help improve ad campaigns and target you with personalized ads. Collected data gives companies insight into the efficacy of their ads. Collected data also help companies narrow down ad campaigns to specific groups of customers.  

Companies can get user data from the platforms they advertise on. Or they can integrate data audience insight tools directly onto their websites. Some of these tools include Google Analytics and Social Plugins by Facebook.  

Data brokers, who collect and sell user data are another source of where companies look for user data. Data brokers gather data wholesale, create some semblance of a user profile, then sell it for profit.

179 thoughts on “Ad Serving And Ad Tracking”

  5. Sugar Defender

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog posts. After all I’ll be subscribing to your feed and I hope you write again very soon!

    Reply
  12. quietum plus reviews

    Needed to send you that little note in order to give many thanks the moment again with the lovely ideas you have documented on this page. It’s simply remarkably open-handed of you to convey without restraint exactly what most of us would have marketed as an e book to make some bucks for themselves, most importantly now that you could possibly have tried it in case you desired. Those tips likewise served to become great way to know that some people have the same dream really like my own to find out a whole lot more with respect to this issue. I am sure there are several more enjoyable opportunities up front for individuals who find out your blog. quietum plus

    Reply
  16. Nitric Boost Ultra

    This design is incredible! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!

    Reply
  18. к чему снится есть белую рыбу во сне женщине

    что означает если сниться торнадо подходит ли
    знак зодиака к имени как
    определить старшие арканы, аркан таро по дате рождения
    значение рун в трехрунном раскладе,
    сочетание рун онлайн сонник к чему сниться маленький
    ребенок, к чему снится
    ребенок нерожавшей девушке

    Reply
  23. Fitspresso

    I’ve recently started a website, the info you offer on this web site has helped me tremendously. Thanks for all of your time & work. “Money is power, freedom, a cushion, the root of al evil, the sum of all blessings.” by Carl Sandburg.

    Reply
  24. Tonic Greens

    Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

    Reply
  25. Sugar Defender

    hi!,I like your writing very much! proportion we be in contact extra approximately your post on AOL? I need a specialist on this space to unravel my problem. Maybe that is you! Taking a look ahead to peer you.

    Reply
  30. к чему снится молния ударила в меня

    к чему снятся самолеты в ангаре сонник не получается встретиться с человеком чароит чей камень по гороскопу
    молитва за здоровье мужа богородице,
    молитва за мужа матроне к чему снится во сне слышать свое имя во сне

    Reply
  31. Sightcare reviews

    Sight Care is a visual wellness supplement that is currently available in the market. According to the Sight Care makers, it is efficient and effective in supporting your natural vision. The supplement is also said to have effects on different issues that affect the body like supporting the health of your brain, protecting the body from oxidative stress, and many more.

    Reply
  38. hermit перевод таро

    при каком значении числа n векторы перпендикулярны заговор с
    солью на деньги по пятницам снится цыплята в яйцах
    самая сильная молитва на удачную торговлю, самая сильная молитва иоанну сочавскому на торговлю заговоры и молитвы устроится на работу

    Reply
  54. boostaro

    Thanks so much for providing individuals with remarkably remarkable chance to discover important secrets from this web site. It’s usually very brilliant and packed with fun for me personally and my office peers to search your blog particularly thrice every week to read through the newest items you have got. And lastly, we’re actually satisfied for the magnificent advice served by you. Some 1 facts in this post are completely the finest I have ever had.

    Reply
  69. try fitspresso reviews

    An outstanding share! I have just forwarded this onto a
    friend who has been doing a little homework on this. And he
    actually bought me lunch due to the fact that I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending some time to discuss this topic here on your web
    site.

    My web-site try fitspresso reviews

    Reply
  70. provadent snopes

    You actually make it seem really easy together with your presentation however I find
    this matter to be actually one thing which I think I would never understand.
    It seems too complex and extremely wide for me.
    I am taking a look ahead on your subsequent post, I will attempt to get the
    hold of it!

    Feel free to surf to my webpage; provadent snopes

    Reply
  77. nervefresh reviews

    I loved as much as you’ll receive carried out
    right here. The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this hike.

    Look into my webpage: nervefresh reviews

    Reply
  84. does the growth matrix work reddit

    Definitely believe that that you stated. Your favorite justification seemed to be
    on the net the easiest thing to take into account of. I say
    to you, I definitely get irked while folks think about concerns that they just
    don’t realize about. You managed to hit the nail upon the top and also defined out the entire thing with no need side-effects , people could take a
    signal. Will probably be back to get more. Thanks

    Look at my web blog: does the growth matrix work reddit

    Reply
  85. Ultra K9 Pro Reviews

    Right here is the perfect webpage for anyone who really wants to understand this topic.
    You understand a whole lot its almost hard to argue with you (not that I personally will need to…HaHa).
    You definitely put a new spin on a subject that’s been written about for decades.

    Excellent stuff, just wonderful!

    My website; Ultra K9 Pro Reviews

    Reply
  99. is the lottery defeated software a scam

    First of all I want to say fantastic blog! I had a quick
    question which I’d like to ask if you do not mind.
    I was interested to find out how you center yourself and clear your mind prior to writing.
    I have had difficulty clearing my mind in getting my
    thoughts out there. I do take pleasure in writing
    however it just seems like the first 10 to 15 minutes are wasted just trying
    to figure out how to begin. Any ideas or tips? Appreciate it!

    My blog; is the lottery defeated software a scam

    Reply
  103. tirge777

    You really make it appear so easy together with your presentation however I find this topic to be actually something that I feel I’d never understand. It sort of feels too complex and extremely large for me. I’m having a look ahead to your subsequent put up, I¦ll attempt to get the hang of it!

    Reply
  105. tirge777

    You really make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

    Reply
  108. Fitspresso reviews

    Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

    Reply
  109. Nasenspray gegen Heuschnupfensymptome

    My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress on a number
    of websites for about a year and am worried about switching to another platform.

    I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any kind of help would be greatly appreciated!

    Reply
  113. fitspresso review

    I do agree with all of the ideas you’ve presented in your post. They are really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a little from next time? Thanks for the post.

    Reply
  116. Fitspresso review

    Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

    Reply
  157. tonic greens

    My partner and I stumbled over here coming from
    a different web address and thought I might as
    well check things out. I like what I see so now i am following you.
    Look forward to checking out your web page repeatedly.

    Feel free to visit my site – tonic greens

    Reply
  167. glucofreedom youtube

    Undeniably believe that which you said. Your favorite reason seemed to be on the internet the easiest
    thing to be aware of. I say to you, I certainly get irked while people consider
    worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a
    signal. Will likely be back to get more. Thanks

    My blog post glucofreedom youtube

    Reply
  168. математика 2 сынып олимпиада тапсырмалары

    дополнительная декларация 910 с минусом,
    как заполнить 910 форму при освобождении от налогов арман дуйсенов устазым текст, ұстазым қамқоршым әлем әдебиетіндегі
    елінің азаттығы үшін күрескен
    тұлғалар, елі үшін күрескен батырлар орташа уақыт
    деген не

    Reply
  175. alpha bites order

    I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it
    for you? Plz reply as I’m looking to create my own blog and
    would like to know where u got this from. kudos

    Feel free to surf to my website – alpha bites order

    Reply

Leave a Comment

Your email address will not be published. Required fields are marked *

Stay Connected

Facebook-f Linkedin-in

Subscribe

Subscribe
Subscribe