IAB Certifications

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IAB Certification Programs

IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Professionals who obtain and maintain the Digital Media Sales, Digital Buying and Planning, Digital Media Fundamentals, or Digital Ad Operations credential, demonstrate to clients, employers, and peers their dedication to the profession and commitment to upholding high standards of ethical and professional practice. Certification exams that demonstrate how you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications.

The only globally recognized, accredited professional certification created specifically for digital media sellers. IAB Prep course available in the IAB Shop.

Demonstrates media professionals have the knowledge needed to plan and manage digital campaigns while meeting brand objectives. IAB Prep course available in the IAB Shop.

Demonstrates knowledge and competency in the area of digital ad operations

The fundamental industry credential for professionals that support companies throughout the media buying lifecycle

Digital Media Sales Certification

Certification Overview

The IAB Digital Media Sales Certification (DMSC) is the highest industry credential for digital media sales professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DMSC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DMSC designation.

Digital media salespeople are consultative, critical thinking, marketing professionals tasked with driving revenue by selling digital advertising. They accomplish this by understanding the digital ecosystem, recognizing clients’ marketing objectives, and providing impactful solutions.

Successful and knowledgeable digital media salespeople should have a fundamental understanding of these four areas covered in the exam:

  1. Comprehend Digital Advertising Ecosystem
  2. Sell Digital Advertising Solutions
  3. Manage Digital Advertising Campaigns
  4. Evaluate Performance

APPLY FOR CERTIFICATION

Digital Media Buying and Planning Certification

Certification Overview

The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation.

Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.

Successful and knowledgeable Digital Media Buyers and Planners should have a fundamental understanding of these six areas covered in the exam:

  1. Collaborating on Campaign Briefs
  2. Creating Media Strategies
  3. Developing Digital Media Plans
  4. Executing Campaigns
  5. Managing Campaigns
  6. Educating Stakeholders

APPLY FOR CERTIFICATION

Digital Ad Operations Certification

Certification Overview

The IAB Digital Ad Operations Certification (DAOC) is the highest industry credential for digital ad operations professionals. Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.

Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.

Successful and knowledgeable digital ad operations professionals should have a fundamental understanding of these four areas covered in the exam:

  1. Executing Campaign Launch
  2. Managing Live Campaign
  3. Supporting Ad Operations Initiatives
  4. Managing Incidents


APPLY FOR CERTIFICATION

Digital Marketing and Media Foundation

Certification Overview

The IAB Digital Marketing and Media Foundation (DMFC) is the fundamental industry credential for Digital Marketing and Media professionals. Individuals who earn the IAB Digital Marketing and Media Foundations Certification have demonstrated their knowledge and competency in Digital Marketing and Media with capabilities in digital ad operations, sales, marketing, media planning, and data analytics. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DMFC designation.

The DMFC certification is for professionals that support companies throughout the media buying lifecycle. Representative companies include advertisers, agencies, media properties, and/or technology platforms. They often have a solid understanding of Digital Marketing and Media and the overall digital media ecosystem enabling this associate to complete campaign planning, execution, and analysis tasks for a range of Digital Marketing and Media departments.

The DMFC credential is built on the belief that a successful and knowledgeable digital media Advertising professional should have a foundational understanding of these five areas:

  1. Comprehending the Digital Advertising Ecosystem
  2. Gathering Pre-Campaign Information
  3. Executing the Campaign
  4. Monitoring the Live Campaign
  5. Campaign Reporting and Analysis

APPLY FOR CERTIFICATION

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