In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential to achieving success. One of the most influential players in this arena is Amazon, with its vast online marketplace and advertising platform.
To navigate the complex world of digital ad operations on Amazon, acquiring relevant certifications is becoming increasingly crucial. In this blog post, we’ll delve into the realm of Amazon certifications for digital ad operations and explore why they matter.
Why should you go for Amazon Certifications?
AWS certifications are recognized in the industry as a standard for cloud computing expertise. Achieving a certification demonstrates your knowledge and skills in using AWS services effectively. Being certified by a reputable company like Amazon lends credibility to your resume and professional profile. It indicates that you have met a certain standard of proficiency in using AWS services.
AWS provides certified individuals with access to exclusive resources, such as online communities, training materials, and events. This can help you stay up-to-date with the latest developments in the AWS ecosystem. AWS certification can help you connect with other certified professionals and experts in the field. This networking can be beneficial for learning and collaboration.
While preparing for an AWS certification, you’ll likely gain hands-on experience with various AWS services. This practical experience can be valuable when working on real-world projects.
AWS certifications for Digital Ad Operations
Amazon Web Services (AWS) offers a variety of certification programs designed to validate and demonstrate individuals’ expertise in using their cloud computing services.
Some of the popular AWS certifications for digital advertising professionals include-
Amazon Ad Server Certification
Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
It validates an individual’s technical proficiency in the Ad Server. Topics include campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and analytics. The learning paths below are designed to help you prepare for the certification assessment.
This Certification is best suited for advertisers or agency professionals who manage campaigns in Amazon Ad Server.
Amazon Ad Server Advanced Certification
It validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization.
This Certification is designed for advertising and marketing professionals in hands-on practitioner roles who set up campaigns, perform campaign management, and run reports to measure impact.
Amazon Ads Retail Certification
It validates an individual’s proficiency in Amazon retail programs. Topics include differentiation among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller Central and Vendor Central.
This Certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon selling partners.
Amazon Ads Advanced Retail Certification
It validates an individual’s proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces, fostering customer loyalty through promotions, and planning with retail insights and analytic tools.
This Certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon.com selling partners.
Amazon Advertising Foundations Certification
It validates an individual’s general knowledge of Amazon Ads solutions, with emphasis on display advertising.
Topics include an introduction to Amazon Ads, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
This certification is designed for beginners who are interested in growing their knowledge of display advertising on Amazon platform.
Amazon DSP Certification
It validates an individual’s proficiency in Amazon Ads programmatic offerings. Topics include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy, and campaign performance and optimization.
This Certification is best suited for advertisers or agency professionals who leverage Amazon DSP.
Amazon DSP Advanced Certification
It validates an individual’s proficiency in advanced Amazon Ads programmatic offerings. Topics include bid strategies, pixels, audiences, third-party integrations, private marketplace deals, attribution, and bulk sheets.
This Certification is best suited for advertisers or agency professionals who use Amazon DSP to build and manage campaigns.
Sponsored Ads Certification
It validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization.
This Certification is best suited for advertisers or agency professionals who leverage Amazon Ads sponsored ads through the advertising console or Seller Central.
Amazon Ads Campaign Planning Certification
It validates an individual’s proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals.
This Certification is best suited for advertising and marketing professionals in planning and strategy roles who may leverage a variety of Amazon Ads’ solutions, including sponsored ads, display, video, and custom solutions.
Amazon Ads Campaign Optimization Certification
It validates an individual’s proficiency in advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, and cross-product strategy.
This Certification is best suited for hands-on practitioners, such as retail media specialists and campaign managers, who build and manage diverse campaigns across their portfolio. Learners looking to first build foundational knowledge can start with Amazon Ads Campaign Planning.
Amazon Marketing Cloud Certification
AMC is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event tables as well as their own inputs.
The Amazon Marketing Cloud Certification validates an individual’s proficiency using the AMC user interface and their ability to leverage event tables to write queries and generate advanced performance reports.
This Certification is designed for analytics practitioners that can write SQL-based queries. Prior knowledge of SQL is recommended.
Amazon Video Ads Certification
It validates an individual’s proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement.
This Certificate is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.
Twitch Gameplan Certification
Twitch is a leading live-streaming service where millions of viewers connect every day to stream, create, chat, share, and keep it real.
The certificate validates an individual’s proficiency in the Twitch service and ad products. Topics include the magic of Twitch, how to level up your advertising, how to grow your brand, and how to become a Twitch expert.
This Certification is best suited for advertisers that run Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.
How to Earn Certificates?
To earn a certification, one must enroll in and successfully pass a Certification Assessment. Individuals can find the certifications available on the home page under get certified, or by browsing the topic Certifications. To pass a Certification Assessment, the examinee must receive a score of 80% or higher. There will be 120 minutes to complete the assessment. If anyone does not pass, he/she will receive a breakdown of how he/she performed per competency. Individuals can retake the assessment after 24 hours, which gives him/her time to review the optional course material in the learning path and assess results to see which topics to revisit. Once anyone starts the assessment, he/she will not be able to pause the timer. Need to submit answers before time is up to avoid automatic failure.
Preparation Tips for Amazon Certifications
- Amazon provides study guides, documentation, and learning resources for each certification. These materials cover everything from platform navigation to advanced strategies.
- Applying your knowledge practically is crucial. Experiment with campaigns, test different strategies, and analyze the results.
- Amazon often offers practice exams that simulate the certification test environment. These can help you gauge your readiness and identify areas for improvement.
Amazon certifications in digital ad operations provide a comprehensive understanding of the platform’s advertising solutions. As the world of digital advertising continues to evolve, staying certified ensures that you’re well-equipped to drive effective campaigns and achieve optimal results for yourself or your clients. So, take the leap, invest in your education, and propel your digital ad operations career to new heights with Amazon certifications.
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