IAB new Techs and Trends

Digital marketing is constantly evolving as new technologies, consumer behaviors and industry regulations shape the landscape. The Interactive Advertising Bureau (IAB) is a leading trade association that represents the interests of the digital advertising ecosystem and provides research, insights and best practices to help marketers, publishers and tech providers navigate the challenges and opportunities ahead.

In this article, we will highlight some of the new techs and trends that the IAB has identified as key drivers of digital marketing in 2022 and beyond.

Consumer-Centric Evolution:

One of the main themes that emerged from the IAB’s Outlook 2022 report, is the need for a consumer-centric evolution in digital advertising. The report, based on interviews with nearly 20 industry leaders, warns that consumers are becoming less tolerant of and more expectant of digital advertising, which is impacting the composition and size of audiences of ad-supported media and entertainment brands. To address this challenge, the report suggests that marketers and publishers should develop new ad formats, resources and partnerships that deliver value, relevance and choice to consumers, while respecting their privacy and preferences. For example, some of the emerging ad formats that the IAB has explored include shoppable ads, interactive ads, audio ads, augmented reality (AR) ads and virtual reality (VR) ads. The report also emphasizes the importance of creating a seamless and consistent consumer experience across different devices, platforms and channels, as well as leveraging data and analytics to measure and optimize ad performance.

Regulatory Reforms:

Another major trend that the IAB’s Outlook 2022 report highlights is the increasing attention from the federal government and the industry itself on regulatory reforms in privacy policies and additional actions by walled gardens. The report notes that these reforms will have significant implications for the digital advertising ecosystem, especially for data collection, sharing and usage. The report urges the industry to proactively engage with policymakers and regulators to advocate for a balanced and harmonized approach to privacy legislation that protects consumers’ rights while enabling innovation and growth in digital advertising. The report also calls for more collaboration and transparency among industry stakeholders to develop common standards and solutions for identity resolution, consent management, data portability and interoperability.

Post-COVID Recovery:

A third trend that the IAB’s 2022 Global Digital Advertising Trends Report explores is the post-COVID recovery of the digital advertising market. The report, based on proprietary analysis and extensive industry research, projects that global digital ad spending will grow by 14% in 2022, reaching $419 billion. The report attributes this growth to several factors, such as:

  • The rebound of travel, hospitality, entertainment and other sectors that were severely affected by the pandemic
  • The shift of consumer behavior to online shopping, streaming, gaming and social media
  • The adoption of new monetization opportunities by publishers, such as subscription models, e-commerce integrations and in-app bidding
  •  The emergence of new advertising channels, such as connected TV (CTV), podcasts, gaming and social commerce
  • The advancement of new technologies, such as artificial intelligence (AI), machine learning (ML), blockchain and 5G
The report also provides regional insights into the digital advertising trends in different markets, such as North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.

Digital marketing is a dynamic and exciting field that offers many opportunities for innovation and growth. However, it also faces many challenges and uncertainties that require constant adaptation and collaboration. The IAB’s reports provide valuable guidance and insights for marketers, publishers and tech providers who want to stay ahead of the curve and succeed in 2022 and beyond. 

Facebook
LinkedIn

109 thoughts on “IAB new Techs and Trends”

  1. An outstanding share! I’ve just forwarded this onto a friend who had been conducting a little research on this. And he in fact ordered me breakfast due to the fact that I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending some time to discuss this topic here on your blog.

  2. Friendship, some say, is a single soul residing in two bodies, but why limit it to two? What if friendship is more like a great, endless web, where each connection strengthens the whole? Maybe we are not separate beings at all, but parts of one vast consciousness, reaching out through the illusion of individuality to recognize itself in another.

  3. The cosmos is said to be an ordered place, ruled by laws and principles, yet within that order exists chaos, unpredictability, and the unexpected. Perhaps true balance is not about eliminating chaos but embracing it, learning to see the beauty in disorder, the harmony within the unpredictable. Maybe to truly understand the universe, we must stop trying to control it and simply become one with its rhythm.

  4. You are so awesome! I do not suppose I’ve read through anything like that before. So nice to find somebody with original thoughts on this issue. Seriously.. thank you for starting this up. This website is something that is needed on the internet, someone with a bit of originality.

  5. I wanted to thank you for this fantastic read!! I certainly loved every little bit of it. I have got you saved as a favorite to look at new stuff you post…

  6. May I simply just say what a relief to uncover a person that actually understands what they’re talking about on the net. You definitely realize how to bring an issue to light and make it important. More people need to check this out and understand this side of your story. I can’t believe you are not more popular given that you definitely possess the gift.

  7. I blog often and I truly thank you for your information. This great article has really peaked my interest. I will book mark your blog and keep checking for new information about once per week. I opted in for your RSS feed as well.

  8. Time is often called the soul of motion, the great measure of change, but what if it is merely an illusion? What if we are not moving forward but simply circling the same points, like the smoke from a burning fire, curling back onto itself, repeating patterns we fail to recognize? Maybe the past and future are just two sides of the same moment, and all we ever have is now.

  9. After looking at a handful of the articles on your web page, I seriously appreciate your technique of blogging. I saved it to my bookmark site list and will be checking back in the near future. Please check out my web site too and let me know how you feel.

  10. Even the gods, if they exist, must laugh from time to time. Perhaps what we call tragedy is merely comedy from a higher perspective, a joke we are too caught up in to understand. Maybe the wisest among us are not the ones who take life the most seriously, but those who can laugh at its absurdity and find joy even in the darkest moments.

  11. I seriously love your blog.. Very nice colors & theme. Did you develop this web site yourself? Please reply back as I’m looking to create my own personal site and want to know where you got this from or just what the theme is called. Many thanks.

  12. An outstanding share! I have just forwarded this onto a colleague who was doing a little homework on this. And he in fact ordered me dinner because I found it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to talk about this matter here on your web page.

  13. Aw, this was a really good post. Spending some time and actual effort to generate a great article… but what can I say… I hesitate a lot and never manage to get anything done.

  14. This is a really good tip particularly to those new to the blogosphere. Brief but very precise information… Thanks for sharing this one. A must read article!

  15. Hello there! I could have sworn I’ve been to this site before but after looking at a few of the articles I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be book-marking it and checking back frequently!

  16. May I simply say what a comfort to uncover a person that genuinely understands what they are talking about over the internet. You definitely know how to bring an issue to light and make it important. A lot more people must read this and understand this side of the story. I can’t believe you are not more popular since you certainly have the gift.

  17. Greetings! Very helpful advice in this particular article! It is the little changes that produce the most significant changes. Many thanks for sharing!

  18. I must thank you for the efforts you’ve put in penning this site. I really hope to check out the same high-grade content from you in the future as well. In fact, your creative writing abilities has motivated me to get my own, personal site now 😉

  19. Greetings! Very helpful advice in this particular post! It’s the little changes that make the most important changes. Thanks a lot for sharing!

Leave a Comment

Your email address will not be published. Required fields are marked *