Amazon Certifications – Mastering Digital Ad Operations

Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

It validates an individual’s technical proficiency in the Ad Server. Topics include campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and analytics. The learning paths below are designed to help you prepare for the certification assessment.

This Certification is best suited for advertisers or agency professionals who manage campaigns in Amazon Ad Server.

It validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization.

This Certification is designed for advertising and marketing professionals in hands-on practitioner roles who set up campaigns, perform campaign management, and run reports to measure impact.

It validates an individual’s proficiency in Amazon retail programs. Topics include differentiation among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller Central and Vendor Central.

This Certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon selling partners.

It validates an individual’s proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces, fostering customer loyalty through promotions, and planning with retail insights and analytic tools. 

This Certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon.com selling partners.

It validates an individual’s general knowledge of Amazon Ads solutions, with emphasis on display advertising.

Topics include an introduction to Amazon Ads, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.

This certification is designed for beginners who are  interested in growing their knowledge of display advertising on Amazon platform.

It validates an individual’s proficiency in Amazon Ads programmatic offerings. Topics include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy, and campaign performance and optimization. 

This Certification is best suited for advertisers or agency professionals who leverage Amazon DSP.

It validates an individual’s proficiency in advanced Amazon Ads programmatic offerings. Topics include bid strategies, pixels, audiences, third-party integrations, private marketplace deals, attribution, and bulk sheets. 

This Certification is best suited for advertisers or agency professionals who use Amazon DSP to build and manage campaigns.

It validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization.

This Certification is best suited for advertisers or agency professionals who leverage Amazon Ads sponsored ads through the advertising console or Seller Central.

It validates an individual’s proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals. 

This Certification is best suited for advertising and marketing professionals in planning and strategy roles who may leverage a variety of Amazon Ads’ solutions, including sponsored ads, display, video, and custom solutions.

It validates an individual’s proficiency in advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, and cross-product strategy. 

This Certification is best suited for hands-on practitioners, such as retail media specialists and campaign managers, who build and manage diverse campaigns across their portfolio. Learners looking to first build foundational knowledge can start with Amazon Ads Campaign Planning.

AMC is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event tables as well as their own inputs. 

The Amazon Marketing Cloud Certification validates an individual’s proficiency using the AMC user interface and their ability to leverage event tables to write queries and generate advanced performance reports.

This Certification is designed for analytics practitioners that can write SQL-based queries. Prior knowledge of SQL is recommended.

It validates an individual’s proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. 

This Certificate is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.

Twitch is a leading live-streaming service where millions of viewers connect every day to stream, create, chat, share, and keep it real. 

The certificate validates an individual’s proficiency in the Twitch service and ad products. Topics include the magic of Twitch, how to level up your advertising, how to grow your brand, and how to become a Twitch expert.

This Certification is best suited for advertisers that run Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.