Types of Ad Targeting

Targeted ads help businesses connect with the right customers, send them relevant information, and build strong relationships with them. Find out how you can grow your audience with eight types of targeted digital advertising.

It’s crucial to realize the potential of targeted digital advertising as an essential part of the online marketing strategies for small businesses. In this article, let’s discuss how ad targeting works and how you can grow your audience using its different types.

What is Ad Targeting and Why is It Important?

Ad targeting, or targeted digital advertising, is the process of creating and placing advertisements in specific areas on the Internet to increase the number of target audiences reached and to improve the engagement with these audiences.

Types of Ad Targeting

Targeted ads can be divided into two categories: audience-focused and content-oriented. Filed under each category are several types of ad targeting that can help you grow your audience. Among them are the following:

It’s no surprise that you can target by age and gender on nearly every platform, but did you know that you can target people who are in a long-distance relationship or who have a birthday coming up? There are hundreds of demographic targeting options available for paid digital media. Whatever you can dream up, there is likely a way to target it on at least one platform.

To learn more, click here!

Perhaps the easiest type of targeting to understand, placement targeting is simply choosing which website to place your ads on. This is most helpful to businesses that already know which websites their customers visit.

Purchasing ad space on digital platforms is an entire specialization altogether.

Behavioral and interest targeting uses either a customer’s previous online behavior or the data they share (through customer data forms) to serve ads that tailor to a customer’s interests and preferences. A customer’s behavior may be inferred using their browser history, the sites they’ve visited, and the words they’ve searched.

Most ad platforms let customers choose the type of ads they want to see based on their interests. This helps advertisers reach audiences that are more likely to convert into customers. 

To learn more, click here!

Targeting specific geo-locations can also be a key component of your advertising success. Let’s say you’re an ice cream shop, and you’re getting TONS of clicks on your search ads from people in California. That’s great! But…you’re an ice cream shop that only has locations in the Southeast. Not so awesome. By narrowing down your target locations, you can ensure that your brand is reaching a relevant pool of people.

To learn more, click here!

Some customers visit your site and fail to make a purchase. This can be caused by a lot of reasons: they’re not interested in the products and services they see, they forgot to make a purchase, or something more interesting on other websites has caught their attention. 

Whatever the reason is, targeting via retargeting allows customers to remember that your brand exists and to complete an action, such as making a purchase.

To learn more, click here!

In keyword targeting, advertisers select a keyword or group of keywords that trigger the display of their ad. Many advertising platforms allow for this type of advertising as it is one of the most effective types of targeting that allow businesses to connect to audiences that have been selected according to their needs and interests.

While keyword targeting is specific, topic targeting is a little broader. With this targeted ad type, advertisers can choose a category (or topic) and display their ads on all sites that fall under the chosen category (e.g. entertainment, news, fitness, or food).

This type of targeted digital advertising highlights the importance of delivering relevant messages to prompt users to make an action. Here, relevance is judged based on the type of content the customer consumes.

To learn more, click here!

As the name suggests, this type of targeted digital advertising delivers ads based on the target customer’s device. This is becoming more important as the number of devices that advertisers can deliver a message on continues to increase (even Apple watches can now deliver ads).

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231 thoughts on “Types of Ad Targeting”

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