With mobile being responsible for almost half of web traffic, generating 54.4% in the fourth quarter of 2021 alone, developers and advertisers want to take advantage of ad networks to target relevant audiences and scale their ad buys efficiently. Ad networks are diverse and finding the most suitable and reliable format for mobile apps with […]
Top Mobile Ad Networks Read More »
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MS Excel plays a crucial role in the digital ad operations industry by enabling data analysis, report generation, and forecasting, while also providing tools for data cleansing and formatting, contributing to efficient ad campaign management and optimization. Here are some ways in which it is commonly used: Data Organization: Excel provides a structured and organized
MS Excel in Digital AdOps World Read More »
Targeted ads help businesses connect with the right customers, send them relevant information, and build strong relationships with them. Find out how you can grow your audience with eight types of targeted digital advertising. It’s crucial to realize the potential of targeted digital advertising as an essential part of the online marketing strategies for small
Types of Ad Targeting Read More »
If you work in online advertising, then you’ve probably heard of cookie syncing. But what is it? How does it work? And why do AdTech and data companies use it? Here we’ll try to answer those very questions, and many more! You can first start by watching this short video to get an overview of
Cookie Syncing: What Is It and How Does It Work? Read More »
In an epoch defined by heightened privacy concerns and a seismic shift in data governance, the digital advertising arena finds itself at a crossroads. The conventional modus operandi of leveraging third-party cookies for hyper-targeted advertising is encountering insurmountable challenges due to stringent data privacy regulations and an increasingly privacy-conscious user base. In response, Google has
Google’s Privacy Sandbox: A Glimpse into the Future of Targeted Advertising Read More »
In the ever-evolving landscape of data privacy, legislative initiatives continue to emerge as guardians of user rights and digital sovereignty. Among these, the CONSENT Act stands as a vanguard, emblematic of the global movement to fortify data protection frameworks. This article delves into the intricate tapestry of the CONSENT Act, unveiling its significance, mechanisms, and
Decoding the CONSENT Act: Pioneering the Future of Data Privacy Read More »
In the dynamic and ever-evolving realm of digital publishing, the quest to provide tailored content and advertisements while respecting user privacy has led to the emergence of universal IDs as a potential solution. With the impending decline of third-party cookies and the increasing significance of data protection regulations, publishers are faced with the complex task
5 Important Factors Publishers Should Consider While Choosing Universal IDs Read More »
In an era marked by growing concerns over data privacy and the erosion of user trust, the concept of Total Cookie Protection has emerged as a pivotal development reshaping the digital landscape. This innovative browser feature, spearheaded by Mozilla Firefox, is heralding a new era of privacy-focused web browsing. Its implications are profound, particularly for
Total Cookie Protection and Its Impact on Publishers Read More »
In today’s digital age, data has emerged as a valuable currency that fuels informed decision-making, innovation, and growth. For publishers, data isn’t just a buzzword; it’s a strategic asset that can drive content engagement, audience growth, and revenue. In this blog, we’ll delve into the ways publishers can harness the power of data to optimize
Unlocking the Potential: How Publishers Can Harness the Power of Data Read More »
