List Of Ad Servers

AdButler is a BC, Canada based ad serving company that since 2004 has been helping publishers of all sizes to monetize their inventory and advertisers to find the right audience for their products and services. With AdButler users get to use the industry fastest performing ad code, provided with all ad formats to choose from, real-time reporting and white-label interface. Among the company’s clients are HP, Microsoft, IBM, AllState, DELTA, Shell, LinkedIn.

• Key Features: runs ads on desktop, mobile and CTV devices, real-time reporting, native ads, keyword & departing, geo and iAB content categories based targeting, fast ad delivery, email optimized ad tags.
• Tagline: Advertising innovation is now painless.
• Platforms: iOS, Android and Mobile Web.

Learn more about AdButler

AdForm is a full-stack ad tech platform that offers an ad server along with other advertising solutions. Adform’s ad server provides features such as ad campaign management, targeting capabilities, and dynamic creative optimization. It allows advertisers and publishers to deliver personalized, data-driven advertising experiences across multiple channels.

AdGear is an ad tech solutions company that provides publishers with a range of services such as ad serving, RTB, analytics, DSP, and more.

A few years back, Samsung acquired the Canadian-based company in support of Samsung’s Smart TV services. It now focuses on connecting Samsung OTT/CTV audiences to advertisers.

Amazon Ad Server, formerly Sizmek Ad Suite (SAS), is a global, multichannel ad server used to build, distribute, and measure campaigns across demand-side platforms (DSPs) and publishers worldwide. Amazon Ad Server offers brands and agencies the tools for creating engaging ads and centralizing applicable insights.

Amazon Publisher Services, part of the Amazon Advertising suite, offers ad serving capabilities through its Transparent Ad Marketplace (TAM). APS enables publishers to manage and monetize their inventory efficiently while providing advertisers with advanced targeting options to reach relevant audiences on Amazon and other third-party sites.

AppNexus, now part of Xandr, is an advertising technology company offering an ad server that enables publishers and advertisers to optimize their ad inventory and campaigns. It provides programmatic buying and selling capabilities, advanced targeting options, and real-time reporting to drive better campaign performance.

Digital Turbine works at the convergence of media and mobile communications, delivering end-to-end products and solutions for mobile operators, device OEMs and other third parties to enable them to effectively monetize mobile content. The company’s products include DT Ignite, a mobile device management solution with targeted app distribution capabilities, DT IQ, a customized user experience and app discovery tool, DT Marketplace, an application and content store, and DT Pay, a content management and mobile payment solution. Headquartered in Austin, Texas with global offices in Berlin, Singapore, Sydney and Tel Aviv, Digital Turbine’s solutions are used by more than 31 million customers each month across more than 20 global operators.

It is a scalable ad serving platform with 800+ customizable features, where users can manage, track, and optimize all their advertising activities using one platform.

Platform’s strong suits for publishers are 50+ pre-set rich media templates, advanced analytics with multidimensional custom reporting, white-labeling, flexible role management system, and custom feature development. Moreover, publishers can sell traffic through RTB and use their software in a bundle with Epom white-label DSP.

In a nutshell, the Epom ad server offers robust and precise targeting, data-backed auto-optimization, and is integrated with powerful anti-fraud and security software.

EvaDav is the native advertising network based on push-notification. It is a new product focused on monetizing websites and providing push-notification service. Push notifications appear as small pop-ups on the screen of user’s device (PC, mobile, tablet etc.).

Facebook Audience Network is the extension of the Facebook Ads platform on mobile apps and web, launched in 2014, to reach audiences outside of the Facebook app and its website. The Facebook ad server allows advertisers to reach people that are registered on Facebook off the platform without compromising on targeting precision and achieve one or more of the following objectives – brand awareness, traffic, conversion, app install, product catalog sales, video views, and reach.

• Powered by Facebook with high targeting precision, 40% of the top 500 mobile apps are integrated with the system
• Supported ad formats include banner, interstitial and native
• The following platforms are supported: iOS, Android, Windows Mobile, Unity, tvOS.

Google Ad Manager, formerly known as DoubleClick for Publishers (DFP), is a comprehensive ad server that offers robust features for managing and delivering ads across websites, mobile apps, and video platforms. It provides tools for inventory management, ad trafficking, targeting, and reporting, making it a popular choice for publishers and advertisers of all sizes.

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

• Performance based marketing
• RTB solution
• Apps development and publishing

Kevel offers members of the ad industry a unique and custom solution unlike any other. With the Kevel API, users can build custom online ad serving platforms to cater to their own specific needs.

The Kevel API allows them to build a server fast, all while costing much less than creating an entirely new platform. They also provide all the necessary features such as giving full campaign control, increasing revenues, reporting capabilities, and more. With Kevel’s white label product offerings, you can have a working publisher ad server up and running in a matter of weeks.

OpenX is an independent ad exchange and ad server that facilitates programmatic advertising. It provides publishers with features like yield optimization, inventory management, and advanced targeting options. OpenX’s robust technology stack empowers advertisers to deliver highly targeted ads across various platforms, including web, mobile, and video.

Magnite gives over 60000 publishers access to 900000 advertisers. Via the self-serve ad server, publishers can connect with premium ad buyers, showcase their ad inventory and reach their target audience more easily.

The interface is intuitive, self-serve and helps publishers to manage their ad inventory effectively while setting up close-knit relationships with advertisers wanting to reach specific audiences. Additionally, publishers can gain access to Real-Time Insights, and Automated Ad Pods which enables publishers to increase ad revenue with technology, data protection, programmatic guaranteed, flexible priority levels, and more!

MyLead is a worldwide Best Ad Servers for more advanced and beneficial affiliate marketing. It is one of the best and most famous affiliate marketing networks for advertisers and publishers. You can get a handsome commission on each sale you make possible the amount of commission depends upon the value of the product sold because of your contribution.

The main focus of MyLead is to develop a large circle of more customers, advertisers, publishers, and purchasers so that everyone within the circle can get the maximum possible benefit from it.

Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.

MediaSmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.

Unique strengths such as omni-channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

• Mobile platforms: Android, IOS
• Campaign types: CPA, CPC, CPI, CPL, CPM
• Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
• Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
• Key markets: Global

Publica styles itself as theCTV ad server, and its services largely live up to that positioning. For CTV publishers looking to do video ads, this one is a great choice.

Powerful video ad serving features are improved by OTT header bidding, in-depth campaign management, a smooth user experience, and deep analytics. Publica is already trusted by some of the biggest names when it comes to OTT platforms, including AMC and Fox, and appears to be dedicated to scaling as the OTT industry explodes.

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.

• Mobile platforms: Android, IOS, Mobile, Windows Phone
• Campaign types: CPC
• Ad formats supported: Banners
• Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
• Key Markets: Germany, global

Smart’s ad server, now owned by Equativ, allows you to run both programmatic and direct campaigns across any and all channels. This ad server lives on the cutting edge to give publishers access to tech that allows them to truly optimize their yield.

If you’re looking for a video ad server that’s made specifically for video ads, you’ll find it with SpringServe. Recently acquired by powerhouse Magnite, this server is perfect for video-only web, over-the-top (OTT), and connected TV (CTV) publishers.

SpringServe’s strength is in its open nature and purpose-built video capabilities, but it also comes with video header bidding capabilities, in-depth reporting, and various other robust features.

Unity Ads gives you the tools and analytics to help you achieve your app’s goals. Whether you want to start creating in-app ads, IAPs (in-app purchases), or market your app to a potential audience, Unity Ads has the tools and expertise you need to succeed.

Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall.

Meet your happy medium. With huge scale, proprietary inventory and unique data, Yahoo DSP gives you all the benefits of a walled garden with the transparency of an independent.