Social Media Advertising

Quora Advertising

Quora Advertising

What is Quora? Remember Yahoo Answers? Simply put, Quora is a more professional, mature, and authoritative version of Yahoo Answers. On this platform, anyone can ask questions, and anyone can answer them. The questions can be tagged with topics, as well, so that they’re classified appropriately. However, you’re a lot less likely to get dubious […]

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TikTok Marketing

TikTok Marketing

What is TikTok Marketing? TikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using popular hashtags, and incorporating TikTok influencers into promotional campaigns. How Popular is TikTok? The short-form video app has seen rapid growth over the

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Snapchat Marketing - Promote Your Business

Snapchat Marketing: Authenticity & Ephemeral Content

What is Snapchat? Before learning about Snapchat Marketing, let’s first discuss what is Snapchat? Snapchat is a one-to-one and group messaging app for sending photos, videos, and text messages that disappear in seconds. It has several features including Stories (photos or videos that can be replayed for 24 hours), Memories (saved photos for future viewing

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LinkedIn Marketing

LinkedIn Marketing: Professional Networking Redefined

What is LinkedIn Marketing? LinkedIn marketing refers to the process of utilizing LinkedIn to promote an individual or business to attract attention to their profile. Businesses can establish their own company pages and subpages (e.g., for specific products) on the platform and use it to: Build brand awareness Share content to drive traffic to a

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YouTube Marketing

YouTube Marketing – Why?

What is YouTube Marketing? YouTube marketing is the process of promoting your brand, product or service on YouTube. Primarily, there are three ways marketers use YouTube: Create original videos: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to succeeding on the platform. Partner with influencers: There’s a reason brands spent over $600 million on YouTube influencer marketing

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WhatsApp Marketing

WhatsApp Marketing

What is WhatsApp Marketing? Broadly speaking, the term “WhatsApp marketing” refers to any marketing or promotional activities that take place on WhatsApp. Typically, marketers use WhatsApp Business and WhatsApp Business API — two interfaces separate from Whatsapp that allow you to manage conversations with your audience. While you could technically send marketing campaigns using your personal WhatsApp

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