Pinterest Marketing

Pinterest Marketing

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What Is Pinterest?

Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests.

With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes.

Pinterest users can create boards to organize their pins into specific topics. They can also follow other users to keep up with their content and engage with them by liking, commenting, or repinning interesting posts.

Pinterest Marketing 101

Statistics say 82% of people use Pinterest on mobile as of 2021. 85% of Pinterest users said they use the site to plan new projects or make decisions. While people use Pinterest in various ways, a sizable percentage of Pinners are planners. People frequently use the site when they are in the early phases of a project or making a buying choice.

Furthermore, 98% of pinners have tried something they found on Pinterest, and 83% have made purchases based on on-brand material. Storytelling is essential on Pinterest because it expresses emotions and fosters empathy.

Pinterest has a vital emotional component, and it is suited for brands that are eager to convey a story. When you establish a Pinterest board, your goal is to tell a story and express your company values, not merely present your product. Emotions and empathy will also assist you in selling. You can quickly bring them into your sales funnel if your brand can reach them early. Hence, Pinterest is your way to go if you need to reach out to an unbiased audience and is ready to listen to your brand story.

What is Pinterest Marketing?

97% of Pinterest searches are unbranded (Pinterest, 2019). This means that when surfing on Pinterest, consumers do not search for a specific brand name. This is something to bear in mind when comprehending how Pinners behave. Such a high percentage of unbranded searches suggests that Pinterest users are on the network to find inspiration and fresh ideas.

So, while marketing on Pinterest, you should design your approach to target buyers in the early phases of their purchasing process. Getting your product and brand onto their newsfeed will be critical in this case. Instead of going for a complex sale and offering discounts, upsells, and cross-sells, which are methods best suited for the later phases of the buying funnel, show them what your product can do. Last year, weekly conversions on Pinterest increased by 300%. According to this Pinterest statistic, users were shopping and checking out. A 300% rise in add-to-cart and checkout attributed conversions between January and August 2020.

Keep in mind that Pinterest has implemented several tools that make shopping on the platform more convenient. The statistics also coincide with the pandemic-driven move to internet retail. You know these stats prove why Pinterest is essential in your social media strategy if you understand marketing. We haven’t taken the route of breaking it down into definitions because it doesn’t explain things practically.

In a nutshell, Pinterest marketing is a set of methods that leverage Pinterest into your company’s extensive social media marketing plan to attract new audiences, build customer relationships and increase brand and product exposure.

What are Pinners and Pins?

Pinners: Instagrammers use Instagram, LinkedIn has members, Snapchat users are called Snapchatters. Similarly, users of Pinterest are called Pinners. Here’s a list of pins categorised on Pinterest:

Pins: A Pin is a specific post that has been published on Pinterest. Pins can incorporate photos or videos and, like a website bookmark, can connect back to the source.

What are the different Types of Pins?

Carousel Pins display many photos rather than simply one. A carousel Pin can include up to five photos. If you are a seasoned Pinterest marketer with some spare time and want to experiment with your pin images, give it a shot.

Product vendors who sell the same product in numerous colours, layouts, or covers may find this beneficial. Bloggers with several points and steps in their writings may want to consider creating a carousel pin. This collection of photos can all be linked to the exact location.

A service provider could use a carousel to promote their successes to new clients. They might display examples of their work for the user to view and investigate.

This Pin style makes it easier for Pinners to find related products. White dots appear when a Pinner clicks on the magnifying glass in the lower right corner of a Collections Pin.

This is a brand-new Pin format that isn’t yet publicly available. By modifying the colours and fonts in your Pin, producing step-by-step guides, or curating collections, you can use Idea Pins to market your business in a new way.

Try on product is a new Pin format that is not generally available. Try on Pins are set to use augmented reality (AR filters) to allow Pinners to digitally “try on” things they see on Pinterest using the Pinterest Lens.

Promoted Pins are a type of Pinterest advertisement. They are Pins that corporations have paid to promote for more Pinners to see them. These Pins are labelled “Promoted” and appear in the home feed, category feed, and search results.

There are also promoted video Pins, carousels, and app Pins. Learn more about Pinterest ad possibilities by clicking here.

Consider a Repin equivalent to a Facebook sharing or a Twitter Retweet. A Repin occurs when someone Pins a post that they enjoy (but did not originate) to one of their boards. Pinterest’s algorithm uses repins to identify which Pins are popular. More popular pins are more likely to appear in search results.

The image, title, and link to the source are all included in the repin. Brands track repins to assess user engagement on Pinterest and the shareability of their site content.

Rich Pins automatically pull additional information from your website and display it on the Pin. The goal is to provide more details, such as product availability and current pricing. Product Rich Pins, Recipe Rich Pins, and Article Rich Pins are the three types of Rich Pins.

Pinterest’s rich pins aid SEO. Rich pins, designed to increase brand recognition, provide context to your postings. Rich pins use code to extract metadata from the internet pages they connect. Pinterest is used by 93% of users to plan purchases.

People enjoy watching videos because they are an engaging format ideal for telling brand stories and demonstrating your products or services in action.

When it comes to emerging from the crowd, video pins thrive. When they’re halfway across the screen, they start playing on your desktop.

So, as Pinners go through their Home Feed or a board, they frequently pause to watch a video Pin if its movement catches their eye.

Furthermore, Video Pins are featured in a scrollable banner at the top of Pinterest mobile app search results, providing immense potential for brands wishing to improve their exposure.

What Are Pinterest Boards and Their Types

Consider Pinterest boards to be digital mood boards. Boards can be used to save, gather, and organise your Pins. Many people use boards to organise their Pins by theme or topic. You may construct a board to plan a product launch event, seasonal material, or wedding inspiration. Types of boards on Pinterest are as follows:

Group boards are similar to standard boards, except that more than one individual can post content to them. Because everybody can contribute, this format is great for marketers who want to communicate ideas or plans with their team.

You may enhance your audience by putting your Pinterest pins in group boards. These are public boards to which anyone you invite can pin whatever they like. This is a valuable tool for brainstorming various activities, initiatives, or simply a place to discuss common interests.

To invite individuals to your boards to share pins, use the Collaborators box on the board’s edit page. You can provide their Pinterest account or email address, and they will be notified of the invitation. The board becomes more personal because you have individually selected the individuals with whom you will exchange pins.

It is essential to note the proper management of your group boards for your pins. Be mindful of the people to whom you send invitations. Check to see if their interests align with those of the board you’re inviting them to join. Otherwise, you may be wasting your time as well as theirs.

A hidden board is only visible to the creator and invited participants. You’ll notice a lock icon next to the board name when you make one. These are great for private planning – secret boards will not surface in the home feed, search, or anywhere else publicly on Pinterest.

Protected boards, like hidden boards, live at the bottom of your Pinterest profile and are only visible to you. However, if a Pinner has a direct link, the Pins on these protected boards can be seen across Pinterest.

Why Pinterest Must Be in Your Marketing Strategy

Pinterest is a great marketing tool. Data suggests 98% of users have tried something they discovered on Pinterest. So, let’s dive right in and understand why it is so convincing to its users.

You can essentially automate many of the daily duties involved with Pinterest, just as you can with many other social media networks. When you use the tool to build your business, you must consider how much time you invest and compare it to your ROI.

Tailwind, for example, allows you to pre-schedule your pins, posting them to several boards at regular intervals. This means that it doesn’t take a lot of money to make it worthwhile to invest your time.

Because of its extended shelf-life, Pinterest is one of the best sites for promoting your content. The Pinterest smart feed prefers high-quality posts (evidenced by a high repin count and strong SEO). When you put in the effort to create high-quality pins, you can reap the advantages for many years.

Direct leads are created by Pinterest content that connects straight to a landing page on your website. Visitors may give their personal information (name, email address, phone number, etc.) on that landing page in return for an offer, which might be an ebook, discount, infographic, or any other piece of content.

However, it is impossible to prevent some traffic from “bouncing,” traffic created by Pinterest is of greater quality than traffic generated by platforms like Facebook or Instagram. Why? Pinterest works as a search engine rather than a social media network. So, if you create a worthwhile impression here, it may take your brand a long way.

Pinterest provides an overview of market trends and what most attracts customers. You would suppose that most Pinterest users are women. However, these ladies have spouses and male friends who want to buy gifts or shop. You can see what makes them tick as a consumer and other trendy items by the way they construct pinboards and pin things.

Pinterest, as previously stated, is not like any other social networking platform. And, unlike many other social media platforms, Pinterest has far more long-term consistency in terms of traffic and reach.

In general, when you post something on Facebook or Instagram, it quickly loses traction. In rare cases, the post continues to acquire traction a day later. However, most of the time, the influence is brief and transient.

This makes scaling these social media networks difficult, although Pinterest is an exception. Most pins on this platform gain traction over time. Pinterest functions more like a search engine than a social media site.

Your perspective changes when you start thinking about it as a search engine. Pinterest has visual benefits that are ideally suited for creatives, but it also has the long-term staying power to assist you in growing sustainable traffic and brand exposure.

Marketers may automatically share the pins they post to their business Twitter account if they sign up for Pinterest with the same email address for their corporate Twitter account.

Marketers may also include a ‘Pin It’ button on their website and blog (similar to other social media sharing buttons). This makes it extremely simple for site users to pin items or graphic information.

This implies that more eyes from other channels will see the pins you upload on Pinterest and aid traffic for your profiles on all other platforms.

Pinterest is an excellent long-term marketing investment. While you’ll receive the rare viral pin that brings you prompt attention, the most will come over time. Plus, your aim should be to entice such people to return for more.

Pinterest, in many ways, is a good blend of traditional social media outlets and search engine optimization (SEO). Whereas Facebook and Instagram deliver immediate effects, SEO is a long game.

Long-term marketing methods, such as search engine optimization can deliver tremendous, scalable outcomes for your firm, but they require time to establish. On the other hand, Pinterest is a fantastic method to leverage social media while still reaping scalable, long-term benefits.

Tips To Create An Effective Pinterest Marketing Strategy

Creating an effective Pinterest marketing strategy involves careful planning and execution. Here are some tips to help you get started and make the most of Pinterest for your business:

  1. Understand Your Audience: Begin by researching and understanding your target audience on Pinterest. What are their interests, behaviors, and preferences? Use Pinterest Analytics to gather insights about your existing audience and adjust your strategy accordingly.
  2. Optimize Your Profile:
    • Use a professional and visually appealing profile picture and cover image.
    • Write a concise and keyword-rich business description in your profile.
    • Include a link to your website or a specific landing page in your profile.
  3. Create High-Quality Pins:
    • Design eye-catching and well-optimized pins. Vertical pins with a 2:3 aspect ratio (e.g., 1000×1500 pixels) tend to perform well.
    • Use high-resolution images and graphics.
    • Incorporate your brand colors and logos.
    • Write clear and compelling pin descriptions with relevant keywords.
  4. Pin Consistently: Regular pinning is essential to keep your audience engaged. Create a content calendar and schedule pins to maintain a consistent presence on the platform.
  5. Utilize Rich Pins: Rich Pins provide additional information directly on the pin, such as product details, recipe ingredients, or article metadata. Depending on your business type, use the appropriate type of Rich Pin to enhance the user experience.
  6. Create and Organize Boards:
    • Create boards that align with your brand and target audience’s interests.
    • Use keyword-rich board titles and descriptions.
    • Organize pins into relevant boards to make it easier for users to explore your content.
  7. Engage with the Community:
    • Like, comment on, and share pins from other users in your niche.
    • Collaborate with influencers or complementary businesses in your industry.
    • Encourage user-generated content by running contests or featuring customer testimonials.
  8. Use Pinterest Advertising: Consider running paid advertising campaigns on Pinterest to expand your reach and target specific demographics. Utilize Pinterest’s ad platform to create Promoted Pins and track their performance.
  9. Measure and Adjust: Regularly monitor the performance of your pins and boards using Pinterest Analytics. Pay attention to metrics like impressions, click-through rates (CTR), and conversions. Use this data to refine your strategy over time.
  10. Integrate with Your Website: Make it easy for users to pin content from your website by adding Pinterest sharing buttons to your site. Ensure that your website is visually appealing and user-friendly, as Pinterest traffic can be directed back to your site.
  11. Stay Updated: Pinterest often introduces new features and updates. Stay informed about platform changes and adapt your strategy accordingly to leverage new opportunities.
  12. Educate Yourself: Invest time in learning about Pinterest marketing through online courses, webinars, and industry resources. Pinterest also offers a Pinterest Academy with free courses on advertising and marketing strategies.

How to Use Pinterest for Marketing

85% of Pinners search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Unlike Instagram, users can click-through live links.

On Pinterest, you share content on Pinterest boards. Boards save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.

You can also invite people to join your boards — which would make your board a “group board” — if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.

Online communities bring together like-minded people and serve as helpful hubs for businesses. With a Pinterest community, you can count on your followers and fans to interact with your boards, consume your content, and make their way to your website — driving traffic in the process.

There are millions of people who use Pinterest every month. By treating your Pinterest board as a two-way street through which you can interact with and engage users (not like a one-way billboard), you can build a loyal community of Pinterest users who may become customers, too.

How to Build Your Pinterest Following:

Although you can search for and add specific friends via their name, Facebook account, and other identifiers, this is time-consuming and would make it nearly impossible to substantially grow your following. Instead, consider the following methods to build out your base of fans and followers on Pinterest.

  • Promote your Pinterest account via your other social networks.
  • Follow accounts you believe would want to follow you back.
  • Watch what your competitors are doing to increase their base of followers and learn from their techniques.
  • Use keywords in your posts (we’ll discuss these tactics in more detail later).
  • Ask influencers to re-post some of your content to gain the attention of their followers.
  • Pay for a Pinterest ads account to run ads on the platform.

Pinterest is rife with tutorials, infographics, how-tos, and links to additional educational content. Given its propensity for visual content, it’s a powerful channel to educate and engage customers.

While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind.

Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.

You can do this in a few different ways:

  • Research your buyer personas to determine what type of content would be most helpful and appealing to them.
  • Survey and ask your current followers and customers for feedback on what they want from your company on Pinterest.
  • Look at what your competitors are doing well (or not) to help you think about new ways to push out your content and make it unique.
  • View the boards of your current followers and customers to aid in your understanding of who your audience is and what they’re most interested in.

Pinterest, unlike Instagram, allows you to link your visual content to another website — namely, your website. This feature allows you to share both written and visual content and direct users back to your website in the process.

This is a powerful addition to your marketing as it can boost online sales, too. Many brands use Pinterest to showcase product images while sharing content.

For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.

Pinterest Ads

Pinterest Ad Types

Pinterest offers several advertising options, each designed to help businesses promote their products and services to a targeted audience. Here are the main types of Pinterest ads:

  1. Promoted Pins:
    • Promoted Pins are standard pins that businesses pay to boost. They look like regular pins but are marked with a “Promoted” label.
    • You can use Promoted Pins to increase the visibility of your organic pins, promote a specific product or service, or drive traffic to your website.
    • Promoted Pins can include a headline, description, and destination URL. They appear in users’ home feeds, search results, and related pins.
  2. Promoted Carousels:
    • Promoted Carousels allow advertisers to feature multiple images or videos in a single ad. Users can swipe through the carousel to view different content.
    • Each card within the carousel can have its own title, description, and destination URL.
    • Promoted Carousels are a great way to showcase a range of products, tell a story, or demonstrate a step-by-step process.
  3. Promoted Video Pins:
    • Promoted Video Pins are short video ads that automatically play when users scroll through their feeds.
    • These video ads can be up to 60 seconds long and include a title, description, and destination URL.
    • Promoted Video Pins are an engaging way to showcase products, share tutorials, or tell a brand story through video.
  4. Promoted App Pins:
    • Promoted App Pins are designed to drive app installations. When users click on the pin, they are directed to the app store to download the app.
    • These ads are useful for mobile app developers and businesses looking to increase their app’s user base.
  5. Shopping Ads (formerly known as Shopping Catalogs):
    • Shopping Ads allow e-commerce businesses to create product catalogs on Pinterest. These catalogs can be used to create dynamic and shoppable pins.
    • When users click on a Shopping Ad, they can view product details, prices, and can click through to make a purchase on the advertiser’s website.
    • Shopping Ads are highly effective for businesses selling physical products.
  6. Collections Ads:
    • Collections Ads combine a primary image or video with four smaller product images below it.
    • Users can click on the primary image or any of the product images to see more details and visit the website to make a purchase.
    • Collections Ads are ideal for showcasing product collections or telling a visual story.
  7. Story Pins:
    • Story Pins are a type of organic content, but businesses can also use them to create engaging brand stories.
    • They allow you to combine images, videos, and text in a vertical, story-like format.
    • Story Pins are designed to keep users engaged and provide a rich, immersive experience.
  8. Promoted Story Pins (in select countries):
    • Promoted Story Pins are paid versions of Story Pins that allow businesses to reach a broader audience and drive engagement with their brand stories.

Pinterest Ad Specs

Pinterest ad specs can vary depending on the type of ad format you choose. it’s essential to refer to Pinterest’s official advertising guidelines for the most up-to-date information.

  1. Promoted Pins:
    • Image Size: Recommended aspect ratio of 2:3 (e.g., 1000×1500 pixels).
    • Image File Types: JPG or PNG.
    • Maximum File Size: 32 MB.
    • Description: Up to 500 characters.
    • Title: Up to 100 characters.
    • Destination URL: Include a link to your website or landing page.
    • Keywords: Add relevant keywords for targeting.
  2. Promoted Carousels:
    • Card Image Size: 1:1 aspect ratio (e.g., 1000×1000 pixels).
    • Card Image File Types: JPG or PNG.
    • Maximum File Size per Card: 32 MB.
    • Maximum Cards in a Carousel: Up to 5 cards.
    • Title and Description for Each Card: Up to 100 characters for the title and 500 characters for the description.
    • Destination URL for Each Card: Include a link for each card.
    • Keywords: Add relevant keywords for targeting.
  3. Promoted Video Pins:
    • Video Length: Up to 60 seconds.
    • Video File Types: MP4 or MOV.
    • Video Aspect Ratio: Recommended 1:1 or 2:3 (e.g., 1000×1500 pixels).
    • Video Resolution: Minimum 240p.
    • Maximum File Size: 2 GB.
    • Title: Up to 100 characters.
    • Description: Up to 500 characters.
    • Destination URL: Include a link to your website or landing page.
  4. Shopping Ads:
    • Product Image Size: Square, at least 600×600 pixels.
    • Product Image File Types: JPG or PNG.
    • Product Title: Up to 100 characters.
    • Product Description: Up to 500 characters.
    • Price: Include the price of the product.
    • Destination URL: Link to the product page.
    • Keywords: Add relevant keywords for targeting.
    • Product Feed: Create and upload a product feed to Pinterest for dynamic shopping ads.
  5. Collections Ads:
    • Cover Image: 1:1 aspect ratio (e.g., 1000×1000 pixels).
    • Cover Image File Types: JPG or PNG.
    • Maximum File Size: 32 MB.
    • Minimum Number of Products: 4 products.
    • Product Images: Square, at least 600×600 pixels.
    • Product Title: Up to 100 characters.
    • Product Description: Up to 500 characters.
    • Destination URL for Each Product: Link to the product page.

How to Advertise on Pinterest

Setting up an ad on Pinterest involves creating a campaign and setting the parameters for your promoted content. Here’s a step-by-step guide on how to set up a Pinterest ad campaign:

  1. Log into Your Pinterest Business Account:
    • Ensure you are logged into your Pinterest business account. If you don’t have one, you’ll need to create one.
  2. Access the Pinterest Ads Manager:
    • Click on the “Ads” tab in the top-left corner of your Pinterest business account to access the Ads Manager.
  3. Create a New Campaign:
    • In the Ads Manager, click on the “Create” button to start a new advertising campaign.
  4. Choose Your Campaign Objective:
    • Pinterest offers several campaign objectives, including Awareness, Engagement, Traffic, App Install, Video Views, and Conversions. Select the one that aligns with your advertising goals.
  5. Set Campaign Details:
    • Provide details for your campaign, including the campaign name, start and end dates, daily or lifetime budget, and campaign group (optional).
  6. Choose Targeting Options:
    • Define your target audience by selecting demographics, interests, behaviors, and keywords. Pinterest allows you to narrow down your audience to reach the most relevant users.
  7. Select Ad Placement:
    • Choose where your ads will appear. You can select “Browse” (appears in home feeds and category feeds) or “Search” (appears in search results). You can also opt for automatic placement.
  8. Set Ad Group Details:
    • Within your campaign, create one or more ad groups. Each ad group can have its own targeting options and budget.
    • Provide a name for your ad group.
    • Select the bid strategy (e.g., maximum or target bid).
    • Set the daily or lifetime budget for the ad group.
    • Determine the scheduling (start and end dates) for the ad group if different from the campaign schedule.
  9. Create the Ad Pins:
    • Upload the creative assets for your ad, including images or videos.
    • Add a compelling headline, description, and destination URL for each ad pin.
    • You can choose to create a new pin or use an existing pin from your Pinterest account.
  10. Review and Launch:
    • Review all the details of your campaign, including targeting, budget, and creative.
    • Once you’re satisfied, click the “Launch” button to start your Pinterest ad campaign.
  11. Monitor and Optimize:
    • After your campaign is live, regularly monitor its performance in the Pinterest Ads Manager.
    • Analyze key metrics like impressions, click-through rates (CTR), and conversions.
    • Adjust your campaign based on performance data to optimize results.
  12. Scale and Iterate:
    • Depending on your campaign’s performance, consider scaling it by increasing your budget or expanding your targeting options.
    • Continuously iterate and refine your Pinterest ad campaigns to improve ROI and achieve your marketing objectives.

Pinterest provides detailed analytics and reporting tools to help you track the performance of your ads and make data-driven decisions. Be sure to leverage these insights to refine your advertising strategy over time.

Pinterest Successful Ad Examples

Pinterest has been a successful platform for many brands across various industries. Here are some Pinterest success examples from different sectors:
  1. E-commerce – Etsy:
    • Etsy, an online marketplace for handmade and unique products, has seen significant success on Pinterest. They’ve leveraged the platform to showcase their sellers’ products through visually appealing pins. By using Promoted Pins effectively, they’ve driven traffic and sales for their sellers.
  2. Fashion – Nordstrom:
    • Nordstrom, a high-end fashion retailer, has used Pinterest to promote its products and create inspirational boards. Their “Top Pinned Items” board has been particularly successful, showcasing the most popular and trending products. This strategy has increased brand engagement and sales.
  3. Home Decor – Wayfair:
    • Wayfair, an online home goods retailer, has made extensive use of Pinterest to share home decor inspiration and DIY ideas. They also use rich pins to provide product details and pricing information, making it easy for users to shop directly from Pinterest. Their Pinterest campaigns have contributed to significant traffic and conversions.
  4. Food and Cooking – Food Network:
    • The Food Network has effectively used Pinterest to share recipes, cooking tips, and food-related content. Their visually appealing pins and recipe boards have garnered a large and engaged following. They’ve successfully leveraged Pinterest’s capabilities to drive website traffic and expand their audience.
  5. Travel – Airbnb:
    • Airbnb has used Pinterest to promote unique travel destinations and accommodations. They create boards with stunning travel images and share guest experiences. By collaborating with travel influencers and using Promoted Pins strategically, Airbnb has increased brand awareness and bookings.
  6. Health and Wellness – Greatist:
    • Greatist, a health and wellness media company, has used Pinterest to share informative and visually engaging content related to fitness, nutrition, and mental health. They’ve gained a significant following by providing value to users through well-curated boards and pins.
  7. DIY and Crafts – Lowe’s:
    • Lowe’s, a home improvement retailer, has used Pinterest to share DIY project ideas and home improvement tips. They’ve created boards that cater to specific home improvement projects, making it easy for users to find inspiration and guidance. This approach has driven engagement and sales.
  8. Education – Coursera:
    • Coursera, an online learning platform, has effectively used Pinterest to promote its courses and share educational content. They’ve created boards with resources for various topics, attracting learners interested in self-improvement and skills development.
  9. Weddings – The Knot:
    • The Knot, a wedding planning and inspiration platform, has successfully utilized Pinterest to provide brides and grooms with wedding planning ideas and inspiration. Their boards cover everything from wedding dresses to decor, helping couples plan their dream weddings.
  10. Automotive – Ford:
    • Ford has used Pinterest to showcase its latest vehicle models and engage with a tech-savvy and design-oriented audience. By sharing visually appealing pins and running successful Promoted Pin campaigns, Ford has increased brand visibility and engagement.

These examples demonstrate that Pinterest can be a valuable platform for a wide range of businesses, provided that they create visually engaging content, understand their audience, and use Pinterest’s features effectively to drive engagement, traffic, and conversions. Pinterest’s visual nature makes it an excellent platform for brand storytelling and product promotion.

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