Linear Cable TV

Linear ad branding allocation refers to the strategic allocation of advertising budget towards traditional linear media channels, such as television, radio, or out-of-home advertising, to build and strengthen a brand’s identity and awareness. It involves dedicating a portion of the marketing budget specifically for linear ad campaigns to reach a broad audience and create a […]

Can you remember those days when advertisement was limited to TV, Newspaper and billboards only? Where targeting was only meant in which TV show/s you want to show the ad of your product, on which newspaper (in which page/section) you want to publish your ad, in which road’s, in which size billboard you want to

In the context of cable networks, “Programming” refers to the process of sorting and organizing shows and programs to create a cohesive and engaging viewing experience for the audience. It involves determining the schedule, order, and placement of various television shows, movies, documentaries, and other content. Sorting and organizing shows typically involve several considerations, including:

Networks, TV channels, or Satellite Channels, are known in different names. However, the main reason for it is to entertain and publicity.  These two short words might sum up a massive clockwork flow. Multiple methods or rulings are followed to make this workflow as effective as possible. Such methods are known as network nuances. In

In an era dominated by on-demand streaming services and digital media consumption, traditional linear cable TV continues to hold its ground as a popular medium for entertainment, news, and sports. Despite the rise of alternative platforms, cable television has evolved and adapted to the changing landscape, proving its relevance and resilience. This article explores the

In the ever-evolving landscape of television, cable TV has played a pivotal role in revolutionizing the way we consume and access content. From its humble beginnings as a means to enhance TV reception to becoming a dominant force in the entertainment industry, cable TV has a rich and fascinating history. Join us as we embark

What is remarketing on digital platforms? If you’ve ever visited a website, you could have noticed that an advertisement for it appeared shortly after and while you were pursuing other websites online. Or perhaps you went to an eCommerce retailer, put some products in your cart, and then abandoned the transaction. You later came upon