Digital-Marketing-Strategy featured image

Digital Marketing Strategy for Small Business

Pay-Per-Click (PPC) Advertising:

PPC advertising allows you to display your ads on search engine results pages (SERPs) or on social media platforms when someone searches for a relevant keyword. PPC advertising can be a great way to reach a wider audience quickly and generate leads and sales. If your budget allows, consider running targeted PPC campaigns on platforms like Google Ads or social media. These campaigns can quickly drive traffic to your website and generate leads.

PPC Spend Report 2019-2020

Here’s how PPC advertising works:

  • Ad Campaign Setup: Advertisers create ads and set up campaigns on platforms like Google Ads (formerly known as Google AdWords), Bing Ads, or social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Within these platforms, advertisers specify their target audience, budget, and the keywords or demographics they want to target.
  • Keyword Selection: For search engine PPC ads, advertisers bid on keywords relevant to their products or services. These keywords are what users might type into a search engine when looking for something related to the advertiser’s offering.
  • Ad Auction: When a user initiates a search or interacts with content that matches the criteria specified by the advertiser (such as keywords or demographics), an ad auction takes place. The search engine or platform determines which ads are shown based on factors like bid amount, ad quality, and relevance to the user’s query.
  • Ad Placement: The winning ads from the auction are displayed to the user. The position of the ad on the search results page or the placement on other platforms depends on factors like bid amount, ad quality, and ad relevance.
  • Cost: Advertisers are only charged when a user clicks on their ad, hence the term “pay-per-click.” The amount paid per click depends on the bid amount and the competition for the chosen keywords or audience.
  • Ad Quality: To encourage relevant and high-quality ads, search engines and platforms assess ad quality based on factors like ad relevance, click-through rate (CTR), and the quality of the landing page.
  • Landing Page: When users click on the ad, they’re directed to a landing page on the advertiser’s website. The landing page should be optimized to provide a seamless user experience and encourage the desired action, such as making a purchase or filling out a form.
  • Campaign Monitoring and Optimization: Advertisers continuously monitor the performance of their campaigns, analyzing metrics like CTR, conversion rate, and return on investment (ROI). They can adjust bids, ad copy, and targeting parameters to optimize their campaigns for better results.

PPC advertising examples

PPC advertising offers several advantages, including immediate visibility, precise targeting, and the ability to control budgets and measure performance accurately. However, it can also be competitive and potentially expensive, especially for popular keywords in competitive industries. Effective PPC campaigns require careful keyword research, ad copywriting, landing page optimization, and ongoing management to ensure a positive ROI.

40 thoughts on “Digital Marketing Strategy for Small Business”

  1. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  2. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your website? My blog site is in the exact same area of interest as yours and my users would certainly benefit from some of the information you present here. Please let me know if this alright with you. Many thanks!

  3. Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam feedback? If so how do you protect against it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  4. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  5. I simply wanted to say thanks again. I am not sure the things I might have carried out without the entire recommendations provided by you concerning my question. Certainly was a very hard concern in my view, however , understanding a specialised approach you handled the issue forced me to jump over gladness. I am just happier for the guidance as well as hope that you really know what an amazing job you’re doing training the others all through a web site. I am sure you’ve never met any of us.

  6. I have to express some thanks to the writer just for bailing me out of such a matter. Just after looking throughout the world-wide-web and meeting suggestions which were not beneficial, I was thinking my entire life was well over. Being alive without the solutions to the issues you have solved by means of your good article content is a critical case, and ones which may have in a wrong way affected my career if I hadn’t noticed your web blog. Your actual ability and kindness in playing with every aspect was useful. I don’t know what I would have done if I hadn’t come across such a subject like this. It’s possible to at this time relish my future. Thanks a lot so much for your specialized and result oriented guide. I won’t think twice to suggest your blog post to anyone who needs to have tips on this matter.

  7. What’s Happening i am new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to contribute & assist other users like its helped me. Great job.

  8. Java Burn is the world’s first and only 100 safe and proprietary formula designed to boost the speed and efficiency of your metabolism by mixing with the natural ingredients in coffee.

  9. Thanks, I have recently been looking for info approximately this subject for ages and yours is the best I have discovered till now. But, what about the conclusion? Are you positive about the supply?

  10. Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my readers would appreciate your work. If you’re even remotely interested, feel free to shoot me an e mail.

  11. I carry on listening to the reports speak about getting free online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i find some?

  12. It’s perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or advice. Perhaps you can write next articles referring to this article. I desire to read more things about it!

  13. We are a bunch of volunteers and opening a new scheme in our community. Your web site offered us with useful information to paintings on. You’ve done an impressive job and our entire community shall be grateful to you.

  14. I simply could not leave your web site before suggesting that I actually enjoyed the standard info an individual supply to your guests? Is gonna be back ceaselessly in order to inspect new posts

  15. We absolutely love your blog and find almost all of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content for you personally? I wouldn’t mind publishing a post or elaborating on a lot of the subjects you write concerning here. Again, awesome site!

Leave a Comment

Your email address will not be published. Required fields are marked *