With mobile being responsible for almost half of web traffic, generating 54.4% in the fourth quarter of 2021 alone, developers and advertisers want to take advantage of ad networks to target relevant audiences and scale their ad buys efficiently. Ad networks are diverse and finding the most suitable and reliable format for mobile apps with […]
Top Mobile Ad Networks Read More »
What is Quora? Remember Yahoo Answers? Simply put, Quora is a more professional, mature, and authoritative version of Yahoo Answers. On this platform, anyone can ask questions, and anyone can answer them. The questions can be tagged with topics, as well, so that they’re classified appropriately. However, you’re a lot less likely to get dubious
Quora Advertising Read More »
What is TikTok Marketing? TikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using popular hashtags, and incorporating TikTok influencers into promotional campaigns. How Popular is TikTok? The short-form video app has seen rapid growth over the
What is Reddit? Reddit is a social network with a forum-style discussion structure. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Every thread has an OP (original poster) who started it. Users can also vote content by others “up” or “down” the algorithm. Reddit launched in 2005 and
What Is Pinterest? Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests. With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes. Pinterest users can create boards to organize their pins into specific topics.
Pinterest Marketing Read More »
What is Snapchat? Before learning about Snapchat Marketing, let’s first discuss what is Snapchat? Snapchat is a one-to-one and group messaging app for sending photos, videos, and text messages that disappear in seconds. It has several features including Stories (photos or videos that can be replayed for 24 hours), Memories (saved photos for future viewing
Snapchat Marketing: Authenticity & Ephemeral Content Read More »
What is LinkedIn Marketing? LinkedIn marketing refers to the process of utilizing LinkedIn to promote an individual or business to attract attention to their profile. Businesses can establish their own company pages and subpages (e.g., for specific products) on the platform and use it to: Build brand awareness Share content to drive traffic to a
LinkedIn Marketing: Professional Networking Redefined Read More »
What is YouTube Marketing? YouTube marketing is the process of promoting your brand, product or service on YouTube. Primarily, there are three ways marketers use YouTube: Create original videos: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to succeeding on the platform. Partner with influencers: There’s a reason brands spent over $600 million on YouTube influencer marketing
YouTube Marketing – Why? Read More »
What is Twitter Marketing? Twitter marketing is how businesses use Twitter to create and disperse content to targeted audiences and build community interest for their brand—and hopefully generate sales. Twitter helps companies get in touch with a wide pool of potential customers from around the world. In fact, more than 300 million monthly active users are on
X, formerly Twitter Advertising Read More »
What is WhatsApp Marketing? Broadly speaking, the term “WhatsApp marketing” refers to any marketing or promotional activities that take place on WhatsApp. Typically, marketers use WhatsApp Business and WhatsApp Business API — two interfaces separate from Whatsapp that allow you to manage conversations with your audience. While you could technically send marketing campaigns using your personal WhatsApp
WhatsApp Marketing Read More »
